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In advance of California Wine Month in September, the Wine Institute invited PR and social media experts to share ideas and best practices for executing engaging and profitable virtual events.

The experts:
Jeanne Sullivan Billeci + Tina Caputo, Sullivan Says PR:
Adrienne Young + K.C. Cornwell, Poppy Social Media:
Sarah Elliman, CellarPass:

Use #CaliforniaWines year-round and #CaliforniaWineMonth in September on your social posts to engage with the California Wines accounts. Need some California Wine Month inspiration? Use the templates in our tool kit here:

Learn more about California Wines, including information about California's diverse wine making regions here:

Follow California Wines on social media to continue the conversation: