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Wines have been made on the Solitude estate for several hundred years, dating back to 1264 when the family arrived from Italy to serve the pope in Avignon. The three hats depicted on the label, signifies two bishops and a pope, who were among the fore fathers of the Lançon family. Today, the reins have been handed down to Florent Lancon, who is passionate about innovative winemaking, while honouring traditional value. Florent recently started working with new tulip-shaped concrete vats which were initially designed for Cheval Blanc and are at the cutting edge of winemaking technology.