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Course Overview

This 3-hour online class will teach you how to convert tasting room guests to wine club members. You will have 12-months of online access. CERTIFICATION SENT UPON COMPLETION!

Club members are the annuity for your winery but oftentimes tasting room teams feel uncomfortable offering the wine club to guests. Converting Guests to Club Members isn’t about sales… it’s about listening to guests and linking their interests to the wine club

The student will learn:

  • To apply a beginning, middle, end technique for increasing wine club conversion
  • To identify 4 guest types
  • To link the guest’s interest to the wine club benefits
  • To understand the sales hierarchy

*available on desktop, laptop, iPad or iPhone


Course Provider

Napa Valley Wine Academy

Delivery Method

On Demand

Course Cost


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Course Level