No and low alcohol drinks — often called “nolo” drinks — are here to stay. Whether you’re cutting back, cutting out, or just curious, this guide will help you get to grips with what’s what in the world of alcohol-free and low-ABV options. With more people choosing to drink mindfully, the category has evolved to offer flavourful, sophisticated choices without the fuzzy head the next morning.
Nolo drinks are crafted to offer the same enjoyment, flavour, and experience as alcoholic drinks, but with much less or no alcohol at all. In the UK, they’re defined as:
They include beer, wine, spirits and pre-mixed cocktails—and the quality has come a long way in recent years.
Everyone has their own reasons, but some of the big drivers include:
This category isn’t just about reducing alcohol — it’s also sparking innovation. Producers are using unique techniques, ingredients, and flavour profiles to create drinks that stand on their own merits. It’s helping redefine what a ‘grown-up drink’ can be.
In some ways, nolo drinks are changing the rules. They challenge assumptions about socialising, celebration, and even what a ‘drink’ really means. They also give people more control over how much alcohol they consume—without compromising on the social experience or the taste.
Let’s break down the main categories. Each one brings something different to the glass.
Nolo beers often start their life just like regular beer. The difference lies in what happens after fermentation. Brewers can remove or limit the alcohol using clever filtration or by controlling the fermentation process.
Expect a range of styles, from crisp lagers to punchy IPAs and smooth stouts. The mouthfeel and flavour have improved dramatically, with some now being hard to tell apart from their alcoholic cousins.
Alcohol-free wine is usually made in the traditional way, then goes through a process to remove the alcohol. This can be done via vacuum distillation or reverse osmosis — methods that aim to retain the aroma and character of the wine.
While still catching up in some areas (especially with reds), sparkling wines tend to hold up well and offer a celebratory option for those skipping the booze.
These aren’t technically distilled in the same way as traditional spirits, but rather made using flavour extraction, distillation of botanicals, or blending ingredients to replicate complexity.
Nolo spirits are designed to be mixed — think grown-up flavours like citrus peel, herbs, spices, and even smoke. They’re perfect for people who want something stronger-tasting than a soft drink, especially when served over ice with a mixer.
You’ll also find a growing range of ready-to-drink mocktails and alcohol-free cocktails that don’t feel like an afterthought. From zesty spritzes to smoky alternatives to classics, they often feature bold, balanced flavours and great presentation.
This part of the market is all about experience — bringing the theatre and excitement of a cocktail without the alcohol content.
No and low alcohol drinks aren’t just for Dry January or designated drivers — they’re for anyone who wants more choice when it comes to what’s in their glass. Whether you’re switching it up mid-week, taking a break, or changing habits altogether, nolo drinks make it easier (and tastier) than ever to drink on your own terms.
The world of nolo is wide, welcoming, and well worth exploring—so why not start your journey today?